This case study documents recurring physical marketing execution work across restaurant environments, including tabletop flyer systems, scheduled rotations, and distributed print materials.
System Context
This work involved the design, sales, and management of recurring tabletop and drive-through print advertising systems across multiple restaurant environments.
Quarterly Print Deployment System
This system operated as a coordinated quarterly advertising deployment cycle across multiple physical locations.
Deployment Locations
- Approximately 1,000 flyers distributed per cycle via Chick-fil-A drive-through system
- Whitley’s tabletop advertising system (quarterly rotation schedule)
- Two Oma’s Jiffy Burger tabletop advertising systems (Waxahachie and Midlothian locations)
All placements followed a synchronized three-month update cycle to maintain consistent material refreshment and sustained visibility across all locations.
Modular Advertising Structure
Tabletop advertising systems were designed as modular inventory spaces, allowing multiple advertisers to purchase individual sections of a single display unit.
- Each tabletop contained six modular advertising spaces per side
- Spaces could be sold individually or as full-side takeovers
- Full-side placements allowed for complete custom design control of the surface
This structure enabled scalable advertising inventory depending on client demand.
Sales, Coordination, and Execution
Responsibilities included:
- Direct sales of advertising placements to local businesses
- Coordination with restaurant locations for installation and maintenance of materials
- Design and production of print assets used within the system
- Physical deployment and scheduled replacement of materials
- Coordination of payments with participating restaurants and advertisers
Summary
This work combined physical marketing distribution, modular advertising system design, direct sales, and recurring operational execution across multiple business environments. It emphasized consistency, logistical coordination, and repeatable deployment cycles in real-world settings.